There are no discounts on equipment to anyone in the general public and Titleist also will not let retailers mark down their set prices. Club pro shops can agree to reduce their profit margin and give you a deal based on their relationship with you. Titleist also works with professionals and schools for special deals but again, not the general public. Companies that discount just raise the overall price to keep their company profits high. Titleist does not believe in that pricing strategy. Thanks for your service and like many other active and former military on this forum, hope you enjoy your Titleist equipment.