When I was a youngster growing up...
All the really good players in my club used Titleist clubs. I aspired for Titleist clubs and asked for them as Christmas or Birthday presents but my parents never had the money for them. So as a junior I had to settle with Dad's hand me downs.
I always associated Titlest with being "Really Good" and I never felt really good with the other brand which I had to settle for.
Now as an adult I can afford Titleist and have treated myself to Titleist for all of my adult life.
All these years later Titleist is still the number one club as far as I'm concerned. Oh... they make a really good ball too...
Now my 9 year old son has taken up golf and whilst he has a really good set of Junior US Kids Clubs he want's Titleist clubs to be like his Dad. He'll just have to wait a couple of years to grow a bit so he'll be able to swing them. He does have a Scoty though.
Regards