Since the launch of the 2017 Pro V1 and Pro V1x last week at the PGA Show, we've been sharing the new technological advancements behind the player benefits of the new golf balls. 

And in case you may have missed any of the action across our social media channels, we're bringing you another look at how each of the elements within the new Pro V1 and Pro V1x provide the ideal flight, feel and spin for all golfers. 

The new Pro V1 core features a new 2.0 ZG Process Core. It delivers longer distance on all shots with lower spin and faster ball speed for your game, making it the longest Pro V1 yet. 

The new Pro V1x features a  ZG process dual core that delivers extraordinary distance on all shots through lower spin and faster ball speed. 

Both the new 2017 Pro V1 and Pro V1x feature new dimple designs with improved dimple placements, which gives you the consistent flight you're looking for, shot after shot. 

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How do we provide this consistency? We own every step of the process, including making our own components such as hobs and cavities.  

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Our golf ball R&D team is constantly working to create the best golf balls in the game. It's what makes us the #1 ball in golf. Watch how all of the elements above are precisely formulated and designed to work together to deliver the performance you need on every shot. 

Continue exploring the new Pro V1 and Pro V1x with us by following the hashtags #ProV1 and #ProV1x on all of our Titleist platforms (@Titleist on Facebook, Instagram and Twitter). Have you chosen the new Pro V1 or Pro V1x? Share your choice with us with these hashtags and #1ballingolf.